What is SEO in Digital Marketing A Guide to Digital Marketing Success

What is Digital Marketing

Digital marketing is the use of digital technologies to reach and engage with customers, it includes a wide range of activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing

Digital marketing enables businesses to connect with their target audience through various online channels, helping to increase brand visibility and customer engagement

What is PPC in digital marketing

In simple terms, PPC (Pay-Per-Click) in digital marketing is a way for businesses to advertise online. Advertisers pay a fee each time someone clicks on their ad. It’s like putting up a billboard, but you only pay when someone stops to look at it. This helps businesses get more visibility and visitors to their websites.

What is SEO in digital marketing

SEO (Search Engine Optimization) in digital marketing is like making your website more attractive to search engines like Google. It involves using certain techniques and strategies to improve your website’s visibility and ranking in search results. This helps more people find your website when they search for things related to your business or content online.

The future is digital

The highest share of ad revenue was generated by the Indian television ad market, valued at over 250 billion rupees in fiscal year 2018, followed by the print market, however, the project for each of these segments shows a clear pattern where the digital ad market will rapidly overtake print as well as television revenues by fiscal year 2024.

according to these projections, the digital ad revenue in the country will be worth almost 540 billion rupees by fiscal year 2024, while the television and print ad revenues were projected to reach be about 455 billion rupees and 276 billion rupees respectively. these numbers clearly show that India is heading towards a digital advertising future.

Evolution of Advertising

Types of Digital marketing

Digital marketing can be done in various ways depending upon the requirements of the business, the customer profile nature of the product and possible ROI from different platforms. Most of the time, a business advertises using a combination of digital marketing techniques in order to maximize sales and reach a wider audience.the field of digital marketing is ever-growing and new techniques keep evolving over

the time and thus marketers are always analyzing and examining new trends to dynamically evolve their strategy. Some of the popular digital marketing techniques are:

1. SEO (search engine optimization)
2. search engine marketing
3. content marketing
4. affiliate marketing
5. web/marketing analytics
6. social media marketing
7. mobile marketing
8. web display advertisement
9. online reputation management
10. E-mail marketing

Evolution of Digital Marketing

Term digital marketing first used /launch of ‘Archie’ -first search engine	The Internet comes into existence.
1990	1. Birth of Google 2.Microsoft launches MSN 3.Yahool launches yahool web search
1993	First clickable web-ad banner.
1994	facebook Introduced Facebook shops.
1996	Launch of smaller search engines like Looksmart and Alexa.
1997	Launch of first social media website: Sixdegree.com
1998	WordPress released Launch of myspace
2000	1. Internet bubble bursts 2.sixdegree.com shutdown 3. smaller search engines wiped out.
2001	first mobile marketing campaign (universal music)
2002	launch of linkedln
2003	1. Microsoft launches MS live search 2.Twitter lauches 3.Amazon’s e-commerce sales crosses $10 billion 4.split testing in marketing
2004	1.China overtakes US in number of Internet users 2.spotify lauches 3.Groupon goes live
2005	lauches of Youtube, google analytics, SEO
2006	1.Gmail launches 2.Google goes public 3. facebook goes live
2007	1.Launch of tumbir 2.web streaming service Hulu founded 3.iphone lauches
2008	1. launch of yahoo 2.First e-commerce transactions over net market.
2009	1.google lauches real-time search engine results/ 2.Google’s affiliate network shutdown.
2010	1.Google buzz launches 2.whatsapp launches
2011	1.Google buzz shutdown 2.launch of google+and google panda 3.web use overtakes figures for TV viewership among youth
2012	1.social media budgets up 64% 2. Google knowledge graph launched
2013	yahoo! acquires tumbir
2014	1. Mobile exceeds PC Internet image 2. Facebook messenger App, tailored ads on Linkedln, and Facebook’s look back launched . 3. Facebook acquires whatsapp
2015	1. Mobile exceeds PC Internet image 2. Facebook messenger App, tailored ads on Linkedln, and facebook’s look back launched . 3.Facebook acquires whatsapp
2016	1.Snapchat launches ‘discover’feature 2.The rise of predictive analysis, wearable tech and content marketing: facebook launches ‘Instant Articles’
2017	Instagram shopping Introduced.
2020	Snapchat and spotify launch ads.

Differences between digital marketing and Traditional marketing

Basis of Difference	Digital marketing	Traditional marketing
Meaning	The digital marketing is based on usage of electronic content, Internet or digital media for promotion of product or services.	The traditional marketing is based on use of traditional media. print, visual media or audio media for promoting a product or a service.
Targeted audience	people who are using social media and other digital platforms.	It can cover only a certain area or population.
Reach	It is more cost-effective as promoting on digital platforms can be done with less or no cost. upgrading in real time is also cost-free.	It can cover only a certain area or population.
Cost	It is more cost-effective as promoting on digital platforms can be done with less or no cost.upgrading in real time is also cost-free.	it is comparatively to costly as it involves payments for the advertisements on TV. radio or print media.
Measurement of result	with the help of marketing analytics, it helps to monitor and track the impact of marketing strategy in real time and thus enables taking quick remedial action if necessary. measurement is also more accurate as it is very easy to know clicks on ads and conversion into sales rate.	with the help of marketing analytics, it helps to monitor and track the impact of marketing strategy in real-time and thus enables taking quick remedial action if necessary. measurement is also more accurate as it is very easy to know clicks on ads and conversion into sales rate.

What is email marketing?

The concept of email marketing is simple – you send an ad and hope your prospect clicks on it. But winning is much more difficult. First, make sure your emails are relevant. This means that a list of options looks like this

1. Personalization: Tailor emails to individual interests.
2. Compelling Content: Offer valuable information and promotions.
3. Clear Call-to-Action: Prompt readers to take specific actions.
4. Mobile Optimization: Ensure emails are easy to read on all devices.
5. Monitoring and Analysis: Track performance metrics for improvement

What is content marketing

Content marketing is like telling a story about your business or brand. Instead of directly selling something, you create and share interesting and helpful content, like articles, videos, or social media posts, to attract and connect with people who might be interested in what you offer. It’s about building relationships and trust with your audience by providing valuable and engaging information.

Jobs in Digital Marketing

1. Digital Marketing Manager
2. Social Media Manager
3. Content Marketing Manager
4. SEO (Search Engine Optimization) Specialist
5. PPC (Pay-Per-Click) Specialist
6. Email Marketing Specialist
7. Digital Marketing Analyst
8. Web Analytics Specialist
9. Digital Marketing Strategist
10. Digital Marketing Coordinator

1. Digital marketing manager: The Digital Marketing Manager oversees all aspects of the company’s digital marketing strategy. They create and implement digital campaigns, manage digital media such as websites, social media, email, and search engine marketing (SEM), and analyze campaign performance to improve results. They also collaborate with other members of the marketing team to ensure consistency across all digital platforms.

2.Social media manager: A communications manager is responsible for creating, editing, and managing content for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Develops social media strategies to increase awareness, engagement, and customer loyalty. social media, messaging

3.SEO (Search Engine Optimization) Specialist: An SEO specialist focuses on optimizing websites to improve organic search engine rankings and increase traffic. They conduct keyword research, optimize website content and design, create backlinks, and monitor website performance using tools like Google Analytics and Google Search Console. They are updated with search engine algorithms and best practices to ensure websites rank well on search engine results pages (SERPs)

Conclusion

In this article, we’ve covered important topics related to marketing, such as SEO in digital marketing, the fundamentals of marketing, and email marketing. These concepts are crucial for understanding the digital landscape. By reading this article, you can clear your doubts and gain insights into these essential areas of marketing.